Korean firms S-Oil and Global Standard Technology (GST) have teamed up on a new immersion cooling solution for data centers. This article provides an in-depth analysis of how South Korean data centers are tackling this challenge, focusing on the real-world adoption cases of immersion cooling, a technology rapidly emerging as the next-generation solution. The push follows projections that demand for immersion cooling oil will surge as the global artificial intelligence (AI) market. LG Uplus launches cooling demo β The company opens a real-world demo room to test liquid cooling tech for high-density AI workloads at its major data center in Anyang, Korea. The company signed a memorandum of understanding with SNU's College of Engineering and Databean, a firm specializing in. According to Mordor Intelligence, the South Korean data center cooling market size is estimated at US$ 176. 67 million in 2025 and is expected to reach US$ 454.